The Island Resort and Casino of the Hannahville Indian community in Harris, Michigan is on its way to becoming a fully integrated casino on par with the best Las Vegas casinos and gambling sites around the world. With the help of Venture Catalyst Incorporated (VCAT), the casino resort will be incorporating a new customer management software system enabling them to take their marketing operations to another level.
VCAT just announced they signed a deal with the Hannahville Island Resort and Casino to license their business intelligence software system and marketing solutions, Mariposa. In conjunction with the expansion of the casino itself, the new system will help to bond the relationship between casino and consumer, thus insuring continued success and growth. Some of Mariposa’s features include a comprehensive player tracking system, slot machine accounting capabilities, marketing campaign management and analysis, and a full data collection processor capable of predicting statistical models.
In other words, the new system will dramatically improve the way Island Resort and Casino does business with their customers. This is not to say the casino did bad business in the past. On the other hand, it is a mode of doing more efficient business – one which honors the value of business being generated by customers who will likely return to generate more business.
As for the Hannaville Indian’s Island Resort and Casino, business is open 24/7 as usual. The new showroom is almost complete, and is already pegged to feature big-name musical acts and first-class entertainment. With a variety of casino amenities and games, including twenty blackjack tables, approximately 1,000 slot machines and several different table games, the gambling action goes on strong. There is also a free shuttle service that transports guests to nearby hotels.